SMART ADVERTISEMENT

Terminal Mode (www.terminalmode.org) offers a seamless connectivity between a mobile device and the in-vehicle infotainment system. Terminal Mode technology is extremely simple from the consumer perspective utilizing existing standards and technologies. Such examples include Universal Plug and Play (UPnP™), Virtual Networking Computing (VNC™), USB and Bluetooth™. The mobile device and it’s applications can be controlled through the in-vehicle touch display, control buttons, and steering wheel controls, when the connection is made via Terminal Mode.

All applications accessible in a vehicle need to be designed for in-vehicle use to cause minimal driver distraction. The applications need to be aware of the users primary task, which is driving. The goal for this project is to create a framework for in-vehicle advertising. The framework should allow visible advertisement to be based intelligently on the in-vehicle infotainment system screen as well as audio advertisement to part of a continuous audio stream. The framework should take the benefit of available information like location, destination (if navigating), driving time, nearby locations, etc.

Project goal

The project goal is to create a fully functional in-vehicle advertisement framework that can provide visual advertisement and place audio advertisement as a part of continuous audio stream. The framework has to be able to use data of users location, select relevant advertisements, play the advertisements to the user and allow the user to interact with the framework for more information of the advertisement.

The challenge in this project is to make the framework non-distractive, easy to use while driving and feasible to be implemented in current mobile devices. The framework must also respond to the current commercial need.