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Project 68: Future online service for real estate – opkk.fi

Background
When searching information on real estate, Internet has gone past but not replaced traditional media. Online services are provided by both real estate portals and real estate agents or construction companies on their own websites. Main functionalities have been related to searching a desired house, search which enables you to list properties with suitable criteria in desired order. Pictures of the property have been the most interesting content. Aim of this project is to widen the online service scope and create a model of future online services for real estate.

Goal
Project’s goal is to create a demo of future real estate online service (opkk.fi), which serves three actors in real estate market: buyers, sellers and real estate agents/constructors. Web creates unseen possibilities for interaction and information needs between the actors. In addition, relevant issues for the concept are how other actors in real estate business (f.ex. banking) can be integrated in the service network and how business logics can be built around the whole process.

Project model and perspective
Project owner is Alma Media Interactive Oy (AMI), a company that has developed real estate online services over 13 years. Example services are www.etuovi.com, www.vuokraovi.com, www.city24.ee and www.bovision.se. The main perspective of the project is real estate agents own web service – www.opkk.fi.
Perspective towards real estate portals (f.ex. etuovi.com, oikotie.fi) is how visitors can be guided into the interesting contents of real estate agents own web service opkk.fi.

Contact person
Contact person for AMI is Marjaana Lehtimäki (marketing manager), p. +358407395555,
marjaana.lehtimaki (at) etuovi.com. Juha Mäkivaara (business development director) and Petri Pekki (director) from AMI will also be participating the project. These three persons make up the steering group for the project.
Please also inform Demola Staff when you contact the company contact person.

Material
The project team will get a wide review of resent research on the field of study. The goal and perspectives will be defined at the first concept workshop meeting. Teams work will be guided in monthly steering group meetings.

Handshakes

Submitted by h7esyval on Sun, 14/03/2010 - 16:28

This project ended this friday the 12th.

The project group was very satisfied with the demo but most importantly so was our client. Alma Media Interactive described their feelings about the demo with comments like "just what we wanted" and "we want more of this".

The last few steps

Submitted by h7esyval on Thu, 25/02/2010 - 15:47

Today the project was to be presented to out client. Having worked intensively for three months and of which the last few weeks furiously crunching Flash we were very proud what we have created. A working and good a looking demo based on a great idea.

From concept to reality

Submitted by h7esyval on Wed, 03/02/2010 - 13:32

We have three persons in our group. And one of them haven't done any concepts or prototypes before so in this stage the preassure is on Mikko's and Janne's shoulders. I being a project manager try to give different perspective and feedback but still have a lot of time in my hands. So I'm being the blogwriter this time around.

Different perspectives

Submitted by jannealeksi on Wed, 13/01/2010 - 12:58

After many brainstorms, a few kilometers long wave* and a meeting with the client we have narrowed our ideas down to two. Currently we are looking these ideas from different perspectives, focusing on the seller's point of view.

Gearing up

Submitted by Mikko.Tikkanen on Wed, 02/12/2009 - 19:11

Project itself has set it's feet firmly on the ground and is gearing up towards "production" (as in concept design).

Currently we are in brainstorming phase, figuring out different ways to "think outside the box" - Going high and low for different ideas and solutions. Naturally, this is done by traditional high tech model; PostIt -notes, preferably yellow. When that is done, we'll start taking a closer look of the ideas and fleshing out couple of them as a possible solutions. As the plan goes, after this one of them will be selected as the best possible idea and work continues around that idea, until the actual end product is visible.

But for now, brainstorming is officially GO!

The Collaborators
- Erno Syvälahti
- Janne Aleksi Jaakkola
- Mikko Tikkanen

Here we are, ready to start!

Submitted by admin on Fri, 23/10/2009 - 12:26

Have you recently look for a house? Did you use online services? Have you enjoyed it?
This project will give you the chance to think about a new web service that could replace traditional media in real estate field.

Status: 
completed