Project 68: Future online service for real estate – opkk.fi

Background
When searching information on real estate, Internet has gone past but not replaced traditional media. Online services are provided by both real estate portals and real estate agents or construction companies on their own websites. Main functionalities have been related to searching a desired house, search which enables you to list properties with suitable criteria in desired order. Pictures of the property have been the most interesting content. Aim of this project is to widen the online service scope and create a model of future online services for real estate.

Goal
Project’s goal is to create a demo of future real estate online service (opkk.fi), which serves three actors in real estate market: buyers, sellers and real estate agents/constructors. Web creates unseen possibilities for interaction and information needs between the actors. In addition, relevant issues for the concept are how other actors in real estate business (f.ex. banking) can be integrated in the service network and how business logics can be built around the whole process.

Project model and perspective
Project owner is Alma Media Interactive Oy (AMI), a company that has developed real estate online services over 13 years. Example services are www.etuovi.com, www.vuokraovi.com, www.city24.ee and www.bovision.se. The main perspective of the project is real estate agents own web service – www.opkk.fi.
Perspective towards real estate portals (f.ex. etuovi.com, oikotie.fi) is how visitors can be guided into the interesting contents of real estate agents own web service opkk.fi.

Contact person
Contact person for AMI is Marjaana Lehtimäki (marketing manager), p. +358407395555,
marjaana.lehtimaki (at) etuovi.com. Juha Mäkivaara (business development director) and Petri Pekki (director) from AMI will also be participating the project. These three persons make up the steering group for the project.
Please also inform Demola Staff when you contact the company contact person.

Material
The project team will get a wide review of resent research on the field of study. The goal and perspectives will be defined at the first concept workshop meeting. Teams work will be guided in monthly steering group meetings.