Sell your ideas

The week started with rich content. Timo Häkkinen from Tutor Academy gave an interesting presentation about how to sell ideas and market your business. See the list below! It's useful for students as well as more experienced practitioners. http://www.tutoracademy.fi/

• Listen to your customers
• Clear compelling message
• Productize and create sales tools
• Start from the WEB
• Redefine marketing
• Do not separate sales and marketing
• CRM - collect data, segment, use segmentation, collect data
• Deliver what you promise - and don't be too afraid to promise
• Measure: try and follow what happens
• Use open source
• Be inspired and inspire

For more detailed notes, just email or call me. Or with further questions about Tutor academy you can contact Riikka Rahikainen or Timo Häkkinen firstname.lastname@tutoracademy.fi